Mediatek India Technology Private Limited Essay -- manufacturing compan

Mediatek is a leading manufacturing company in India and also has a major share outside the country. Here, I have tried to analyse the strengths and weaknesses present in the company. What are the different opportunities and threats present in the external environment for the company? Strengths: Mediatek makes the technology that’s at the heart of the things that we use every day. Its strength lies in optimising system design, perfectly integrating software and hardware design to offer users an uninterrupted and always connected technology by providing smartphones, tablets and dual SIM experience. It’s riding high on amking cheap, user friendly smartphones across Asia. Global presence, technology, innovation and taking care of customer’s taste and preference are some its strength over its competitors. Weakness: The weakness for the company is that being a manufacturing company it belongs to a mature industry which means that it faces tough competition and there is small room for growth. Opportunities: It is a knowledge dependent company with highly specialised workers which makes it difficult for the low wage countries to compete in this market segment. The shipments of Mediatek jumped 80% in volume terms to more than 200 million in 2013. It held 47% share in the Chinese market year, up 14% points from 2012 and outstripping its rival Qualcomm of the U.S, the world’s largest market of chips for mobile devices that pushed Mediatek’s sales 37% higher on the year to a record 136 billion New Taiwan dollars( $ 4.52 billion) ( source: The Nikkie) Threats: Rising price of manufacturing in the global economy poses a threat to the company. Intense competition from Broadcom, Spreadtrum and Qualcomm is also a major concern for the... ...ce has a great impact on the achievement of the organisational performance as a whole. Works Cited Flippo, E.B (1984), Personnel Management (sixth edition) .( K.A Meyer), Mc Graw: Hill Book Company Beach D.S. (1975), Personnel: the management of people at work, New York: Macmillan Thompson, K.R. & Luthans, F. (1990), â€Å"Oragnisational Culture: A behavioural Perspective,† In Schneider, B. (ed), Organisational climate and Culture, Oxford: Jessey-Bass, Chapter 9 Kumari, Neeraj (2012), â€Å"a study of the recruitment and selection process: SMC Global†, volume 2, No.1, 2012 Ishrat, Ghazala (2013), â€Å"Comparative study of recruitment and selection, training and development policies in Indian MNCs and foreign MNCs†, Journal of business and management, volume 7, issue 5 Dessler, Garry(2005), Human Resource Management, Tenth edition www.ibef.org www.mediatek.com