Organizational Analysis and Change Project Research Proposal

Organizational Analysis and Change Project - Research Proposal Example(Aaker, 1991) When message relevance is low, individuals will non actively process the information in the advertisement, but will instead rely on peripheral message cues to form or change attitudes. mark Identity is that element of customer perception and awareness which has its focus in the results of a certain kind of projection through the brand equity build measures. This calls for an integrative model which will combine the basic elements of the brand identity and brand equity concepts so as to create a platform for the effective discussion of the Elaboration Likelihood Model. This has been of special relevance for the Coca Cola company as far as its foray into target market and yield variation is concerned. (Kotler, 1997)The modern day organisation depends to a great extent on the contribution and quality of its human capital. The human capital may be defined as that element of the organisations operatio nal sphere that is a living, breathing part of the activities that put the innate resources and factors of production into application. This application results in profits arising by of the activities of the human capital and the efficiency with which this resource carries out its tasks. This in turn, has a bearing on the achievement of the organisations goals. (Johnson, 1996. P 13 to 18)Business PartnerThe root role of the human resource in todays organisation is that of a caper partner. This has come to the fore with the emergence of various service oriented companies that provide intense marketing services along with the products that are being produced. The emergence of a marketing network has been crucial to companies like Bajaj Allianz Life Insurance, Oriflame Cosmetics and many others. (Green, 2002. P 111)The business partner method operates along the following lines, as depicted in the diagram belowBranch ManagerSales group ManagerTeam of Business Partners (Sales Agent) (Green, 2002)These business partners work independently from home or under the name of their own business in order to cater to people alone and bring the products and services of the company to the doorstep of the independent clients. The role of these business partners is to bring business to the company by exploring their personal networks so as to wee commissions on the sales that they make. This is a formal level of institutionalised operations where the organisation profits greatly. This is done by pushing the product in canton where the effects of regular marketing and promotion cannot reach. It is also an elevated level of salesman ship where the sales agents are offered a share in the business that they make. The emolument of this is that the business partners take a personal interest in the development of a clientele. (Green, 2002. P 111)Further, this serves the two fold purpose of sales and promotion. While in that location might not be immediate sales in some cases,